Business introduces students to the challenges and issues of starting a business and the role of the entrepreneur, including raising finance and developing a successful marketing plan. It then focuses on how established businesses might improve their effectiveness by making tactical decisions at a functional level such as managing people. Students will need to consider a range of different strategies for larger businesses and how different stakeholders influence the decision making process. Finally, it considers the effects that external factors can have on a business such as globalisation, global marketing and global industries.
The course is structured into four themes: Marketing and people, Managing business activities, Business decisions and strategy, and Global business.
Essential Entry Requirements: Standard Sixth Form requirements.
- ‘The Apprentice’ style format, presenting a marketing strategy for a local entrepreneur.
- National Sharecentre competition, investing £1500 in companies on the London Stock Exchange.
- Institute of Chartered Accountants for England and Wales (ICAEW) annual competition.
- Business trip to New York
Additional Costs: Subscription to the A-Level Business review at a cost of £15 per annum.
Pre-Course Material: Business
Paper 1: Marketing, people and global business – 35% of the qualification
Paper 2: Business activities, decisions and strategy – 35% of the qualification
Paper 3: Investigating business in a competitive environment – 30% of the qualification